Asia Chip Makers Stand to Benefit From Move to Cut-Price Gadgets

July 4, 2013

Asia Chip Makers Stand to Benefit From Move to Cut-Price Gadgets


SEOUL — Asian chip makers are set to cash in on a major realignment in the volatile industry that is tilting the balance of power their way at the expense of gadget makers like Apple, after years of cautious investment kept supply in check.

Manufacturers, including Toshiba and SK Hynix, are poised to reap the rewards of soaring demand for cut-price tablets and smartphones in China, the world’s biggest smartphone market, and the emergence of Chinese mobile device makers like Huawei Technologies.At the high end of the spectrum, demand for gadgets armed with ever-greater memory capacity will bolster chip sales even if the market for relatively expensive handsets does not see the kind of rapid growth it has in the past.

All of this, combined with reduced investment since 2011, means the prices of dynamic random access memory and NAND memory chips have started to rise, and chip makers are enjoying the most bargaining power they have had in years.

“Chip makers are reaping the benefits of curtailed investment of recent years just when demand is exploding,” said Hong Sung-ho, an analyst at I’M Investment & Securities.

Chip makers had little bargaining power until early last year as Apple and Samsung were the sole major buyers of the NAND chips used in mobile devices. The two global heavyweights focus on the high-end market and they are now struggling with slowing growth as this profitable segment nears saturation.

China is driving the industry’s rapid shift to cheaper smartphones, helping chip makers broaden their customer base. Additionally, the growth of Chinese smartphone makers like Huawei, ZTE Corp. and Lenovo is threatening to weaken the dominance of Apple and Samsung.

About 70 percent of China’s smartphone shipments are sold at 1,000 renminbi, or about $160, or less, while 10 percent are in the 1,000 to 3,000 renminbi range. Supercheap tablets costing less than $100 are also soaking up supply.

“The size of the Apple order was a big price swing factor, but now demand from Chinese manufacturers is more than offsetting this volatility,” said the HMC Investment Securities analyst Greg Nho.

Prices of DRAM chips, used mainly in computers, have leaped nearly 90 percent so far this year even as PC sales have plummeted, while the market for NAND memory chips has tightened.

Outside of China, demand for NAND chips is increasing as consumers need more memory capacity to play high-quality video and music on higher-priced gadgets.

“In the old days, we only took a few photographs. Now we take videos as well, at potentially higher resolutions,” said Damian Thong, director of research at Macquarie Capital Securities in Tokyo. “I actually think the opportunity for NAND flash is enormous still.”

For example, HTC’s flagship smartphone, the HTC One, has NAND memory capacity of 64 gigabytes, four times more than that of most other high-end models.

The second-largest NAND manufacturer, Toshiba, said Tuesday that it would expand a production facility in Japan with an investment of nearly ¥30 billion, or $300 million. Samsung, the world’s leading producer of the chips, is building a $7 billion NAND plant in China.

Micron Technology, which is looking to complete the acquisition of the bankrupt Japanese chip maker Elpida Memory before the end of August, plans to increase investment in 2014 as it integrates with the Japanese company.

But even as some chip makers bolster investment for the first time in years, few believe the market is heading for a glut. Indeed, memory chip makers’ total capital spending this year is set to decrease by 2.6 percent to $12.3 billion, according to HMC Investment Securities.

Most manufacturers are keeping investment to a small scale as they prepare for the arrival of three-dimensional chip engineering, a major technological leap from the current planar structure.

Mr. Thong, of Macquarie, said demand for NAND chips would continue to outstrip supply, even with the new production facilities in the pipeline.

“Memory prices and memory profitability will remain high for the next 12 months,” he said.

Samsung has become conservative in recent years, a departure from its traditional approach of keeping rivals at bay by not allowing profitability to get too high.

“By creating an oversupply situation, Samsung was able to keep memory competitors weak,” Mark Newman, a research analyst at Sanford C. Bernstein, said in a report Tuesday. “Today, however, that strategy of lower memory chip prices actually just helps Samsung’s handset and tablet competitors. Samsung is thus becoming highly motivated to generate memory shortages and high memory pricing.”

Samsung is the world’s top NAND chip maker with about 38 percent of the market, followed by Toshiba, which has a 28 percent share, and SK Hynix, with 13 percent.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: