Reddit is becoming its own worst enemy

Reddit is becoming its own worst enemy


This week, the moderators of the subreddit r/Politics announced they would blacklist certain news organizations “to reduce the number of blogspam submissions and sensationalist titles.” The list includes Gawker (which has been banned on Reddit for more than a year), Salon, the Huffington Post, Policy Mic, Fox News, Mother Jones, Media Matters, The Onion, the Borowitz Report, and, amazingly, Reddit (yes, Reddit banned itself).What do they all have in common? According to r/Politics, they are either “blogspam,” “sensationalism,” or feature “low quality posts.” Really, though, I think they feature work from writers who espouse their own authorial voice in ways that may, perhaps, not jibe well with the Reddit hive mind, at least in the opinion of its moderators.

If we look at this new Reddit edict as an indictment on journalism and position it somewhere inside the Glenn Greenwald/Bill Keller debate spectrum, it would err on the side of Bill Keller. That is, Reddit is asking posters to submit articles that portray just the “facts,” and if a piece so much as hints at an opinion that doesn’t reflect Reddit’s supposed ethos, bam it’s out. Why, it’s the Wikipediazation of Reddit. Unfortunately this blacklist of a bizarre smattering of online voices doesn’t seem congruous with Reddit’s core values of creating an open and interesting dialogue, that “contributes to the conversation.”

Nevertheless, instead of focusing on the hypocrisy, let’s look at what this creates: a Reddit-induced filter bubble. Reddit and its melange of voices has been working to create a space where people submit content that is voted up based on the “merits,” whatever that means. As the site has evolved, new criteria has been adopted about what, precisely, a Reddit merit is. This is just another chapter in this evolving story.

Now, instead of merely barring websites that ragged on Reddit or outright called out its hypocrisybecause of these actions, it is claiming to introduce a new criterion called “quality,” which may or may not have to do with the source’s opinion on Reddit. And this gives r/Politics an even broader dominion of content control than ever before.

As blatant as this is, this move to ban more content is also indicative of new media consumption trends. As David Carr reminded us last week, while political maps are becoming more polarizing, so, too, are media ecosystems and what people are choosing as their sources of factual content. People are shielding themselves in glass-houses of their own rhetoric from sources that “may please them, but rarely challenge them.”

Sound familiar, r/Politics? And how will this filter-bubble continue to evolve?

This would be a perfect time for a news site aimed at Reddit’s faux-open-discussion mentality to take root. And such a thing has supposedly been in the works too. In April Anonymous announced it was going to launch its own news site called Your Anon News. It went so far as to launch an Indiegogo campaign that raised over $50,000 from elated Anonymous followers.

Yesterday, Gawker’s Adrian Chen tweeted a compelling question: where is it now? The Tumblr pagededicated to this alleged news network hasn’t been updated in months, and Anonymous’ twitter handle continues to link to other stories it finds interesting. What happened to that fifty grand?

I hope, at the very least, contributors receive their promised t-shirts.

Anonymous and Reddit are not the same entities, of course, but they share a common ideological goal of creating an egalitarian internet. Additionally, both are made up of a vastly distributed and nebulous group of “webizens.”

They claim to embody a certain set of normative ideas about how the web and the world should run, but the truth is that their organizations are so big the only thing that continues to keep their leagues whole is the rhetoric on which they were founded and their method of interacting with each other. For Reddit that’s open-sourced community making; for Anonymous it is abiding by and acting on what members view as fairness and justice. Their current actions don’t always match with past proclamations, and they don’t have to anymore — they’ve already made themselves known.

So we’re left with a subreddit trying to adjudicate what its members can read, and the real irony isn’t its hypocrisy, but the fact that it creates precisely what Reddit set out to not make: a partisan microcosm.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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