Amazon Spokesperson Goes Ballistic After Author Of Book About Amazon Uses One Wrong Word: Tenacious Vs Resourceful

Amazon Spokesperson Goes Ballistic After Author Of Book About Amazon Uses One Wrong Word

JAY YAROW NOV. 5, 2013, 12:43 PM 5,101 12

Bloomberg Businessweek reporter Brad Stone has a new book on Amazon called, The Everything Store: Jeff Bezos and the Age of Amazon. Amazon is not a fan of the book.  Bezos’ wife trashed the book with a 1-star review on Amazon. Then, Amazon also attacked the book, saying in a statement, “He had every opportunity to thoroughly fact check and bring a more balanced viewpoint to his narrative, but he was very secretive about the book and simply chose not to.” Amazon is normally a very quiet company. It’s rare that it makes any comment, so these aggressive comments about the book are surprising.  Stone responded to Amazon’s attacks with a gracious post at Bloomberg Businessweek saying of Bezos’ and his wife’s complaints, “If they point to errors, I’ll gladly correct them.” He also wrote, “Bezos said that he married MacKenzie after searching for someone tenacious enough to break him out of a Third World prison. By that standard, I got off easy.” This sentence has sent Amazon into another tizzy, it seems. Craig Berman, a spokesman at Amazon, sent out this statement in response to Stone: In the rebuttal Mr. Stone published in Bloomberg Businessweek today, he writes: “Bezos said that he married MacKenzie after searching for someone tenacious enough to break him out of a Third World prison. By that standard, I got off easy.” Entertaining, and inaccurate.

Mr. Bezos says “resourceful” – not “tenacious.” Mr. Stone knows that. He also knows that the correct word doesn’t work quite as well for his purpose. “Resourceful” and “tenacious” mean different things. They also have subtle connotations. You might or might not like a tenacious person. It’s easy to imagine someone tenacious that you find a little exhausting and unpleasant. On the other hand, resourceful is hard to dislike. But no matter how well the word choice works for his purpose, it is not Mr. Stone’s choice to make. By beginning with “Bezos said,” he obligates himself to get it right. It is ironic that he has done this in a rebuttal to a one-star review that comments on the combination of inaccuracy and slanted characterization in his book. We don’t know what the back story to all of this is, but clearly Stone’s book touched a nerve.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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