All Of Britain Has Waited An Entire Year So It Can Burst Into Tears In Front Of This One TV Commercial

All Of Britain Has Waited An Entire Year So It Can Burst Into Tears In Front Of This One TV Commercial

JIM EDWARDS NOV. 8, 2013, 11:05 AM 10,575 16

If you’re not British, the words “John Lewis Christmas ad” won’t mean much to you. But in the U.K., the arrival of the department store chain’s annual Christmas commercial (or “advert” as they say) marks the unofficial beginning of the holiday season — and John Lewis usually delivers an epic, and epically expensive, emotional rollercoaster of a spot that frequently leaves the nation choking back tears. The new one was given a premier in London’s West End, as if it were a movie. Just try watching Lewis’s 2011 ad, and not crying. It’s a counter-intuitive tale of an apparently selfish young boy counting down the days to Xmas, set to a mournful song by The Smiths. Or the 2012 ad, which showed a snowman’s grueling, lonely journey to give his snow-girlfriend a gift of a pair of red gloves. I know, it sounds stupid. But the Brits — some of them at least — will again be quietly weeping at their desks in front of YouTube and in their living rooms for the next few days over this year’s story. Lewis hired Disney animators who took six months to make the ad, an animated feature that shows a bear and a hare wordlessly weathering a winter in the woods before … well, I won’t spoil it for you. The ad features a terrifically sad song by Keane as sung by Lily Allen.

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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