WeChat sneaking up on heavyweight Alipay
November 24, 2013 Leave a comment
WeChat sneaking up on heavyweight Alipay
Staff Reporter
2013-11-24
With rapid growth among users using the built-in online payment mechanism, WeChat is challenging Alipay in a battle for the online payment market in China. Alipay, a third-party online payment platform established by China’s largest e-commerce operator Alibaba Group, has generated a turnover of 274.79 billion yuan (US$45 billion), accounting for 78.4% of online payments in China, according to iResearch data for the first three quarters of 2013.WeChat, a mobile text and voice messaging communication service developed by Tencent Holdings, is catching up. It claims advantages in the loyalty of its users, a large number of public accounts and stable growth in new users, reported the Guangzhou-based 21st Century Business Herald.
At present, WeChat has over 2 million public accounts and the number of accounts grows 8,000 a day, according to the service.
The growth rate would put the number of WeChat’s public accounts over 2.3 million by the end of the year and past 3 million by next May, said the report.
“If all its users adopt WeChat’s payment mechanism, they would pose a threat to Alipay,” said iMedia CEO Zhang Yi.
As of October, the number of payments on Tencent’s e-commerce website that were closed using the WeChat payment channel reached 350,000. The value of these payments surpassed 100 million yuan (US$16.4 million), according to the report.