Xiaomi to launch high-res smart TV, compatible with iPhone, iPad

Xiaomi to launch high-res smart TV, compatible with iPhone, iPad

Staff Reporter

2014-05-27

Chinese smartphone brand Xiaomi will begin accepting preorders for its second-generation smart television Mi TV on June 3 this year. Taiwanese chipmaker Morningstar which supplies the company is expected to benefit from the device sales, reports our Chinese-language sister paper Commercial Times.

To spur the developments of panel factories in China, Beijing has focused on promoting televisions with high resolutions of 4000 pixels and 2000 pixels. Xiaomi has followed the trend and upgraded its second-generation television to the highest resolution and will sell it with an independent TV sound system. The firm said the television will be many young people’s first home theater.

The 4000 pixel television is priced at 3,999 yuan (US$640) and is compatible with Apple smartphones and tablets. Like Xiaomi’s previous strategy in the smartphone market, the Chinese firm also decided to offer high-specifications on models at low prices and is willing to lose money to ensure profits later in the television market. Since it reportedly earned almost zero profit from its first generation model priced at 2,999 yuan (US$480), Xiaomi has worked with Morningstar, a television chipmaker known for cost control, and a Chinese panel maker to produce its next model.

The second-generation television runs on Morningstar’s quad-core television chip MSD64918 and US chipmaker Broadcom’s 5G WiFi. The television comes with an independent Dolby Audio sound system.

Preorders for the television were postponed to June due to its complicated production process, much later than Xiaomi’s latest smartphone Hongmi 1S and tablet Hongmi Note, which began accepting pre-orders on Tuesday. Some have suggested that the postponement is simply another marketing strategy for Hongmi, however.

Industrial sources said Taiwanese chipmaker MediaTek which has merged with Morningstar is expected to benefit from entering Xiaomi’s supply chain regardless of the sales performance of the second-generation Mi TV.

 

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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