Super Mario Gets A Mercedes In This Awesome Ad

June 4, 2014 Leave a comment

http://www.youtube.com/watch?v=Sc59X7xS2ts

Super Mario Gets A Mercedes In This Awesome Ad

RICHARD FELONI ADVERTISING  MAY. 31, 2014, 12:34 AM

If you’ve ever played a Super Mario game, you’re going to love the new Japanese commercial for the Mercedes-Benz GLA SUV.

In it, an 8-bit Mario smashes blocks, collects coins, and runs over Goombas in a pixelated Benz. When he wraps up the level, the NES game turns live-action, and a tough looking Mario in Batman-esque armor emerges from the SUV.

Check it out:

Besides being a fun ad, it marks a notable shift for both Nintendo and Mercedes-Benz.

It’s the first example of Nintendo licensing its intellectual property after its president Satoru Iwata announced the company would move in this direction as it struggles to profit from games on its Wii U console, Bloomberg reports. The GLA will also be the first real-life car available in the upcoming “Mario Kart 8.”

The commercial is a change from the typically sleek and sophisticated ads Mercedes-Benz has become associated with.

“We are a relative newcomer in the market of SUVs. We felt we needed an element of surprise to grab consumers’ attention,” Michie Ogata, of Mercedes-Benz’s Tokyo communications department, told the Wall Street Journal.

Bonus nerd points for the tough-as-nails Mario getting defeated by a measly Goomba.

 

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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