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Anheuser-Busch reveals Budweiser ingredients for first time

Anheuser-Busch reveals Budweiser ingredients for first time

Maker of Beck’s, Busch and Michelob said it will list the ingredients for all of its other brands online “in the coming days”

By agencies

10:09PM BST 12 Jun 2014

The King of Beers is bowing down to a food blogger.

Anheuser-Busch has unveiled the ingredients of Budweiser and Bud Light for the first time, a day after a popular food blogger started an online petition to get major brewers to list what’s in their beverages.

Anheuser-Busch, which also makes Beck’s, Busch and Michelob beers, said it will list the ingredients for all of its other brands online “in the coming days”.

On its website, tapintoyourbeer.com, Anheuser-Busch lists the same ingredients for Budweiser and Bud Light: Water, barley malt, rice, yeast and hops.

The company said it is not required to list ingredients for its products, but will do so as Americans demand it.

“We want to meet their expectations,” the company said in a statement.

The online campaign was started by blogger Vani Hari at FoodBabe.comand it quickly grew. The petition currently has more than 44,000 online signatures.

“I am thrilled with Anheuser-Busch’s quick response and can’t wait to see the ingredients of all of their beers online,” she said.

Ms Hari has become a powerful voice in the food industry. She is the same blogger who pushed sandwich chain Subway to remove an ingredient in its bread that’s also used in yoga mats. Subway has since removed that ingredient.

She chose to petition beer makers because her husband drinks beer and she wants to be able to see what she is buying.

Representatives from Anheuser-Busch invited Ms Hari and her family to visit its brewery in St Louis and see how its beers are made. Ms Hari said she is working with the company to figure out a time to visit.

Anheuser-Busch is part of the world’s largest brewer, Anheuser-Busch InBev.

 

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About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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