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Anheuser-Busch reveals Budweiser ingredients for first time

Anheuser-Busch reveals Budweiser ingredients for first time

Maker of Beck’s, Busch and Michelob said it will list the ingredients for all of its other brands online “in the coming days”

By agencies

10:09PM BST 12 Jun 2014

The King of Beers is bowing down to a food blogger.

Anheuser-Busch has unveiled the ingredients of Budweiser and Bud Light for the first time, a day after a popular food blogger started an online petition to get major brewers to list what’s in their beverages.

Anheuser-Busch, which also makes Beck’s, Busch and Michelob beers, said it will list the ingredients for all of its other brands online “in the coming days”.

On its website, tapintoyourbeer.com, Anheuser-Busch lists the same ingredients for Budweiser and Bud Light: Water, barley malt, rice, yeast and hops.

The company said it is not required to list ingredients for its products, but will do so as Americans demand it.

“We want to meet their expectations,” the company said in a statement.

The online campaign was started by blogger Vani Hari at FoodBabe.comand it quickly grew. The petition currently has more than 44,000 online signatures.

“I am thrilled with Anheuser-Busch’s quick response and can’t wait to see the ingredients of all of their beers online,” she said.

Ms Hari has become a powerful voice in the food industry. She is the same blogger who pushed sandwich chain Subway to remove an ingredient in its bread that’s also used in yoga mats. Subway has since removed that ingredient.

She chose to petition beer makers because her husband drinks beer and she wants to be able to see what she is buying.

Representatives from Anheuser-Busch invited Ms Hari and her family to visit its brewery in St Louis and see how its beers are made. Ms Hari said she is working with the company to figure out a time to visit.

Anheuser-Busch is part of the world’s largest brewer, Anheuser-Busch InBev.

 

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About bambooinnovator
KB Kee is the Managing Editor of the Moat Report Asia (www.moatreport.com), a research service focused exclusively on highlighting undervalued wide-moat businesses in Asia; subscribers from North America, Europe, the Oceania and Asia include professional value investors with over $20 billion in asset under management in equities, some of the world’s biggest secretive global hedge fund giants, and savvy private individual investors who are lifelong learners in the art of value investing. KB has been rooted in the principles of value investing for over a decade as an analyst in Asian capital markets. He was head of research and fund manager at a Singapore-based value investment firm. As a member of the investment committee, he helped the firm’s Asia-focused equity funds significantly outperform the benchmark index. He was previously the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. KB has trained CEOs, entrepreneurs, CFOs, management executives in business strategy, value investing, macroeconomic and industry trends, and detecting accounting frauds in Singapore, HK and China. KB was a faculty (accounting) at SMU teaching accounting courses. KB is currently the Chief Investment Officer at an ASX-listed investment holdings company since September 2015, helping to manage the listed Asian equities investments in the Hidden Champions Fund. Disclaimer: This article is for discussion purposes only and does not constitute an offer, recommendation or solicitation to buy or sell any investments, securities, futures or options. All articles in the website reflect the personal opinions of the writer.

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