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Chinese TV Station DragonTV Partners with Alibaba to Create New Business Models

Chinese TV Station DragonTV Partners with Alibaba to Create New Business Models

by Tracey Xiang – Jun 12, 2014

DragonTV, a Shanghai-based Chinese TV station, announced earlier this week a partnership with Alibaba Group that will leverage the Internet-based services of the latter, from online marketplace to financial products, to create new business models.

DragonTV has registered some of its most popular TV programs with Yulebao, a mutual fund for Alibaba users. Two months ago Alibaba rolled out Yulebao that was created on top of Yuebao.

Yuebao was one of the biggest things in China last year that had had about 50 million Alibaba users bought the mutual fund operated by THFund, the mutual fund company Alibaba bought a controlling stake in, in half a year since launch. Yulebao is a similar fund that the funding is supposed to be used for the production of certain entertainment or other cultural products — the first two Chinese characters Yu Le means entertainment.

It’s not that the TV station needs funding but they think it’s more of a loyalty program. Yelebao itself has come up with some offerings to encourage audiences to invest in certain movies or programs; for instance, meetup with movie crew, exclusive movie premiere, visit to movie/program production companies, and so on. DragonTV thinks, by changing them into investors, audiences will be more engaged and loyal to certain programs. The TV station thinks eventually they’ll be able to take advantage of this Fans Economy, as reported by 21cbn.

While increasingly more users are watch TV programs through online video sites, DragonTV has realized that TV channels operated by TV stations don’t make any sense to those users anymore. So another reason it partners with Alibaba is it hopes to have its own programs on the home screen of set-top boxes or other hardware products or operating systems by the Chinese Internet giant.

Alibaba will also develop a mobile game based on a program by DragonTV that will air soon.

An Online Game Created Based on One of China’s Most Popular TV Shows in 2013

 

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About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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