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http://www.youtube.com/watch?v=AzWK-x5WlXk

http://www.youtube.com/watch?v=AzWK-x5WlXk

This Is The Biggest Ad In India Right Now And It’s Absolutely Terrifying

KATIE RICHARDS ADVERTISING  JUN. 14, 2014, 8:50 AM

In a world where younger generations are becoming more tech-savvy and social media crazy, kids are using cell phones and Facebook almost from the time they are born. At least that’s what MTS Telecom’s latest ad for its 3GPlus Network is saying.

The campaign, which has gone viral in India, has 23.6 million views on YouTube and has become India’s most viral ad ever, according to Adweek. The visuals in the campaign are supposed to be comical, but they’re also pretty disturbing.

In the ad, a mother is in the delivery room giving birth, while her husband is filming it all on his tablet. The moment the child emerges from the womb (as Diana Ross’s “I’m Coming Out” plays in the background) he grabs the tablet from his father, learns how to cut his own umbilical cord, and then shakes it like a rattle.

Just as you think things won’t get stranger, the child starts to take selfies and upload photos to Instagram, even picking the perfect filter for his picture. One doctor passes out while the baby’s parents just watch the child crawl away.

The baby’s social media content goes viral on YouTube by the end of the commercial, as he walks, yes walks, out of the hospital on his own. At the end, the ad’s tagline says “Born for the internet.”

 

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About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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