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http://www.youtube.com/watch?v=AzWK-x5WlXk

http://www.youtube.com/watch?v=AzWK-x5WlXk

This Is The Biggest Ad In India Right Now And It’s Absolutely Terrifying

KATIE RICHARDS ADVERTISING  JUN. 14, 2014, 8:50 AM

In a world where younger generations are becoming more tech-savvy and social media crazy, kids are using cell phones and Facebook almost from the time they are born. At least that’s what MTS Telecom’s latest ad for its 3GPlus Network is saying.

The campaign, which has gone viral in India, has 23.6 million views on YouTube and has become India’s most viral ad ever, according to Adweek. The visuals in the campaign are supposed to be comical, but they’re also pretty disturbing.

In the ad, a mother is in the delivery room giving birth, while her husband is filming it all on his tablet. The moment the child emerges from the womb (as Diana Ross’s “I’m Coming Out” plays in the background) he grabs the tablet from his father, learns how to cut his own umbilical cord, and then shakes it like a rattle.

Just as you think things won’t get stranger, the child starts to take selfies and upload photos to Instagram, even picking the perfect filter for his picture. One doctor passes out while the baby’s parents just watch the child crawl away.

The baby’s social media content goes viral on YouTube by the end of the commercial, as he walks, yes walks, out of the hospital on his own. At the end, the ad’s tagline says “Born for the internet.”

 

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About bambooinnovator
KB Kee is the Managing Editor of the Moat Report Asia (www.moatreport.com), a research service focused exclusively on highlighting undervalued wide-moat businesses in Asia; subscribers from North America, Europe, the Oceania and Asia include professional value investors with over $20 billion in asset under management in equities, some of the world’s biggest secretive global hedge fund giants, and savvy private individual investors who are lifelong learners in the art of value investing. KB has been rooted in the principles of value investing for over a decade as an analyst in Asian capital markets. He was head of research and fund manager at a Singapore-based value investment firm. As a member of the investment committee, he helped the firm’s Asia-focused equity funds significantly outperform the benchmark index. He was previously the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. KB has trained CEOs, entrepreneurs, CFOs, management executives in business strategy, value investing, macroeconomic and industry trends, and detecting accounting frauds in Singapore, HK and China. KB was a faculty (accounting) at SMU teaching accounting courses. KB is currently the Chief Investment Officer at an ASX-listed investment holdings company since September 2015, helping to manage the listed Asian equities investments in the Hidden Champions Fund. Disclaimer: This article is for discussion purposes only and does not constitute an offer, recommendation or solicitation to buy or sell any investments, securities, futures or options. All articles in the website reflect the personal opinions of the writer.

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