Will people let Dropcam see into their homes when it’s owned by Google?

Will people let Dropcam see into their homes when it’s owned by Google?

By Kabir Chibber @quinto_quarto 8 hours ago

Nest, which makes internet-connected smart devices for the home, has boughtDropcam, which makes cameras that monitor the home, for $555 million. Nest was itself acquired by Google back in January for $3.2 billion.

“Eventually, the plan is for us to work together to reinvent products that will help shape the future of the conscious home and bring our shared vision to more and more people around the world,” Nest co-founder Matt Rogers said. Both companies make products for the internet of things, an all-compassing term for devices that become more useful when connected to the web.

Dropcam sells cameras that let you see what’s going on at home over the web, and also allows you to store recordings in the cloud. The company says that almost 40% of its customers pay for cloud recording. The company began when co-founder Greg Duffy tried to help his father determine which neighbor’s dog was pooping on his lawn.

The acquisition means that Google adds home monitoring to thermostats, smoke detectors, laptops, and robots as its hardware offerings grow. Both Nest and Dropcam make their money by selling hardware and subscriptions. With Google making more than 90% of its revenue from advertising, it moved quickly to assuage fears that Google would peer into your house and let marketers know how you like your morning coffee.

Rogers said Dropcam will come under Nest’s privacy policy, which explicitly states that it needs a user’s permission to share their data with third parties, including Google. Nest’s Fadell has vowed that “we have no changes planned” to that policy.


About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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