Malaysia’s Tiny, Strutting Serama Chickens Gain Fans; “These beautiful tiny birds gives you great pleasure to own”

Malaysia’s Tiny, Strutting Serama Chickens Gain Fans

By Agence France-Presse on 08:11 pm Jun 21, 2014


A judge watches as a serama chicken struts down a table during a beauty contest in Kampung Pandan, Kuala Lumpur on May 17, 2014. (AFP Photo/Manan Vatsyayana)

Kampung Pandan, Malaysia. Marching imperiously with a puffed-out chest and soldier’s ramrod posture, Mohamad Hatta Yahaya’s tiny chicken strutted its rich yellow plumage for a stone-faced judge.

“Yes my hero, puff out your chest!” Mohamad Hatta cried out above the din of fellow fowl-owners as his $10,000 bird pranced to victory in a “beauty contest” for serama chickens outside the capital Kuala Lumpur.

The breed — among the world’s smallest chickens with adults weighing less than 500 grams — has been a favored pet in its native Malaysia for decades.

But its popularity has spread to as far as Europe and America, with enthusiast clubs proliferating as owners celebrate the decorative breed’s distinctive characteristics.

These include attractive and richly coloured plumage and a unique bearing marked by a protruding, heart-shaped chest and wings that hang straight to the ground, giving the pigeon-sized bird the air of a goose-stepping soldier on military parade.

While the Asian bird-flu outbreaks of recent times and subsequent poultry restrictions have hamstrung breeding efforts, the serama has been sustained by the efforts of ardent enthusiasts who will pay up to several thousand dollars for a prize bird.

‘Part of my family’

“There are people who want to buy my bird. But I am not selling it. It is part of my family,” Mohamad Hatta said.

Believed to be a cross between the Malaysian wild fowl and Japanese bantam, the serama first emerged decades ago as a decorative pet for Malaysia’s state sultans before gaining a broader public following beginning in the 1980s.

Its name is thought to derive from “Rama” — a term referring to Thailand’s royalty. Some believe the breed originated as a long-ago gift from a Thai king to a Malaysian sultan.

Many Malaysians eat serama, believing them an aphrodisiac that also fights asthma.

But the bird’s attractiveness and good-natured, manageable disposition has pushed it up the pecking order of Malaysian pets.

“These beautiful tiny birds gives you great pleasure to own,” said Norzamini Tukiban, a 54-year-old banker who heads the district chapter of Malaysia’s serama association. “They are warm and tame and this allows you to hold them, making serama birds adorable household pets.”

Ahmad Fauzi Mohamed, president of the Malaysia branch of the World Serama Federation, estimates there are about 250,000 serama in Malaysia.

There are nearly as many overseas, he said, and serama clubs have sprouted across Southeast Asia, the United States, Canada, Belgium, Holland, South Korea and elsewhere.

The world federation has a membership of 35,000 and is growing by 10 percent per year.

Pampered contestants

But Malaysia remains the serama heartland and contests are held almost weekly.

About 200 people turned out at an open-air community hall just outside Kuala Lumpur for a recent contest as driving tropical rain thundered down outside.

Lifting the diminutive competitors onto viewing tables, judges scored contestants on posture, feather quality, colour and temperament.

Hours of grooming precede shows, including embellishing plumage with additional feathers taped to the bird — which is allowed.

Oils are applied to enhance the sheen of plumage that can range widely in one bird from red to white to black.

A 2004 regional bird-flu outbreak gave breeders a scare, as the Malaysian government culled hundreds of serama along with other fowl to contain the contagion, though there were no reports of flu-infected serama.

“Many owners hid their birds in the jungle, trying to save the species,” said Ahmad Fauzi.

Subsequent poultry import restrictions in the region have hampered breeding and trade, forcing many enthusiasts to smuggle Malaysian chicks and eggs, as the country’s serama are considered high-quality, he said.

But demand continues to outstrip supply, and champions can fetch up to $10,000.

“Breeding is difficult and to get good-quality birds is extremely hard,” said Fauzi Osman, a breeder from northern Malaysia. “So die-hard enthusiasts like those from Indonesia will get someone to smuggle baby chicks for about $200 each.”


About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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