Riding the rich, grey Chinese wave: China’s largest private-sector conglomerate has been a skilful surfer of changing business trends
Jun 21st 2014 | SHANGHAI | From the print edition
RETIREMENT homes can be depressing places, but Starcastle comes as a pleasant surprise. This upmarket development for pensioners in Shanghai is a joint venture between Fosun Group, a Chinese conglomerate, and Fortress Investment Group, an American private-equity firm. Visitors find a colourfully decorated apartment building filled with energetic oldies. By the entrance, a giggling gaggle admires the herbs and flowers; nearby, residents practise tai chi and calligraphy; others are in a classroom, learning to use WeChat, a mobile-messaging app.

Ask a trio chatting in the centre’s open-air café why they chose this place, which caters to people keen on living independently while still getting meals and nursing as needed, and their answers point to a powerful trend. Since time immemorial, Chinese children have been expected to take care of their aged parents—but rising incomes and shifting norms are changing things. The 93-year-old former boss of a hotel chain insists such stylish retirement homes, previously unheard of in China, are the future: “It’s very advanced, it’s convenient… and the kids stop worrying.” Read more of this post