Messaging-App Maker Line Plans China Expansion
June 19, 2014 Leave a comment
Messaging-App Maker Line Plans China Expansion
Looks to Establish Local Team to Develop Content, Features for World’s Largest Mobile Market
LORRAINE LUK
Updated June 13, 2014 1:40 a.m. ET
Japan’s smartphone messaging app Line has more than 400 million registered users around the world and is looking to China to add to that base. The WSJ’s Yun-Hee Kim speaks with Line’s Hyunbin Kang, Head of Business Development, in Shanghai.
SHANGHAI—After two years of study, mobile-messaging-app maker Line Corp. plans to expand in China later this year by establishing a local team to develop content and features to further tap the world’s largest mobile market.
“China is a very strategic and interesting market as it will have hundreds of millions of new smartphone users in the coming two years,” Line’s head of business development Hyunbin Kang told The Wall Street Journal. “China is our target market.”
Speaking on the sidelines of the Mobile Asia Expo, Mr. Kang declined to disclose the number of Chinese employees the company plans to hire, but said a local team will focus on communications with users and developing localized services. Read more of this post




