The Media and Mispricing: The Role of the Business Press in the Pricing of Accounting Information
June 3, 2013 Leave a comment
The Media and Mispricing: The Role of the Business Press in the Pricing of Accounting Information
Michael S. Drake Brigham Young University – Marriott School
Nicholas M. Guest Massachusetts Institute of Technology (MIT) – Sloan School of Management
Brady J. Twedt Indiana University – Kelley School of Business
May 1, 2013
Abstract:
This study investigates the role of the business press in the pricing of accounting information. Using a comprehensive dataset of more than 111,000 earnings-related business press articles published from 2000-2010, we find that press coverage of the current period earnings announcement mitigates cash flow mispricing, but has a negligible effect on accrual mispricing. We investigate whether this impact is driven by the press disseminating the information more broadly or by providing content that helps investors understand the implications of accounting information. We find support for the information dissemination role only. Taken together, our results suggest that the business press plays an important role in facilitating the market’s ability to efficiently impound accounting information into stock prices, and we provide insights into the role of the business press as an information intermediary in capital markets.
