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How Meeker’s ‘Internet Trends 2013′ Became the Most-Viral Deck on SlideShare

How Meeker’s ‘Internet Trends 2013 Became the Most-Viral Deck on SlideShare

By Ross Mayfield on June 17, 2013 | 3 Comments

Mary Meeker’s Internet Trends 2013 report became the most viral presentation on SlideShare: It got 1 million views in just four days. How and why did it spread so fast? And how can others replicate such success? We decided to take an in-depth look at the waves of traffic Meeker’s deck brought — when it got spikes, who picked it up, where it got shared. And we compared it to the waves of traffic we’ve seen with other viral hits on SlideShare. What we found: Meeker’s deck has more virality to come. Top presentations on SlideShare often have a second life, where a delayed wave of people find the deck via search and embed and share, making it viral once again.Viral Waves on SlideShare from Ross Mayfield

The above presentation looks at three examples of viral distribution. First is the Mary Meeker deck, which is unique in how much blog and press attention it gained from the moment it was delivered at the D11 Conference last month. Meeker’s slides have become an annual bellwether for the internet industry. This year it got 11 times the views her report last year fetched, with most technology press reporting on it and embedding the presentation. Second, is Netflix CEO Reed Hasting’s presentation on the company’s corporate Culture. Released in 2009, most of its views came from people searching and browsing on SlideShare. It is the 5th most popular presentation on SlideShare, with 4.5M views. Three years after its publication, Culture experienced a second wave of virality. It continued to gain search visits, but also was repeatedly embedded in blogs, and Netflix promoted the deck on its own site for recruiting purposes. With the second viral wave, its embed views are now twice that of views on the SlideShare site. The deck has been embedded in over 1755 sites on the web. Third, we have an example of a influential conference presentation. Sam Ramji originally presented on Darwin’s Finches, 20th Century Business, and APIs at the Web 2.0 Expo in 2010. It gained its initial views from SlideShare, a post by Sam, and a post that embedded the deck in ReadWriteWeb and some smaller blogs. Over time it prompted blog posts like this one in 2012. The second wave of virality for Sam’s deck came when the API startup space heated up two years later. Three acquisitions happened in eight days for over $450M, and the deck was referenced in posts like this one on TechCrunch. This second wave made it so embed views of the presentation are almost twice that of on-site views. Not everyone can post content as influential as these examples. But here are some tips for how you can make your SlideShare content a hit:

-Publish content that is cutting-edge, informative and insightful, or news-breaking

-Present it at a conference

-Embed it in your blog or company blog

-Promote it through your social networks or through your company’s social channels

-Email a link to it if the content could prompt the media to write about it and embed it. Also consider if your content could add something to a story that has already been posted

-Use good descriptive and unique language in your presentation, title, description and tags to aid search engines

-Use SlideShare Pro analytics to monitor the traffic you get and take advantage of a second wave of virality if it happens.

Now, go make your own viral waves!

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Want to be more creative? Start keeping more boring hours

WANT TO BE MORE CREATIVE? START KEEPING MORE BORING HOURS

BY: JENNIFER MILLER

Stop burning the midnight oil, rock star. You’re better off and maybe more creative keeping unglamorous, 8-hours-of-sleep hours.

Edna St. Vincent Millay, who wrote that her “candle burns at both ends,” epitomized the image of the insomniac artist: a person so consumed with the creative act that she couldn’t be bothered to sleep. No wonder Millay’s friend Dorothy Thompson called her “a whimsical genius, sometimes…petulant and imperious…sometimes stormy, turbulent, and as unreckonable as the sea.” The more overtired we are, the more irritable. Read more of this post

China said it will start an investigation to ensure the accuracy of data filed by companies as part of efforts to improve the reliability of statistics in the world’s second-largest economy

China Starts Probe to Ensure Accuracy of Economic Data

China said it will start an investigation to ensure the accuracy of data filed by companies as part of efforts to improve the reliability of statistics in the world’s second-largest economy.

There is an urgent need to prevent fraud in data submission, National Bureau of Statistics head Ma Jiantang was cited by China Information News today as having said on June 24. Those found submitting inaccurate information for major statistics may be “severely punished,” the newspaper, published by the bureau, reported without citing anyone. Read more of this post

Why Are So Many College Graduates Driving Taxis?

Why Are So Many College Graduates Driving Taxis?

It’s a parent’s nightmare: shelling out big money for college, then seeing the graduate unable to land a job that requires high-level skills. This situation may be growing more common, unfortunately, because the demand for cognitive skills associated with higher education, after rising sharply until 2000, has since been in decline.

So concludes new research by economists Paul Beaudry and David Green of the University of British Columbia and Benjamin Sand of York University in Toronto. This reversal in demand has caused high-skilled workers to accept lower-level jobs, pushing lower-skilled people even further down the occupational ladder or out of work altogether. If the researchers are right (which is not yet clear), the consequences are huge and troubling — and not just for college grads and their parents. Read more of this post

Guru Networks Sell Social Investing to Copycat Traders

Guru Networks Sell Social Investing to Copycat Traders

Internet social networks that let users follow investments the way they track status updates on Facebook are attracting record interest, turning top performers into market stars for individual investors.

Accounts at Tel Aviv-based EToro, the largest social-investment network, have climbed to 2.85 million from 1.75 million in 2011. ZuluTrade in New York says users have more than tripled since 2011. About 17 percent of brokerages serving individuals offer the ability to copy other users’ trades, according to a survey of 254 firms compiled by Aite Group LLC between October 2012 and April 2013. Read more of this post

Ratings Ratio Worst Since 2009 as Profits Slow: Credit Markets

Ratings Ratio Worst Since 2009 as Profits Slow: Credit Markets

Corporate creditworthiness in the U.S. is deteriorating at the fastest pace since 2009 with earnings growth slowing as yields rise from record lows.

The ratio of upgrades to downgrades fell to 0.89 times in the first five months of the year after reaching a post-crisis high of 1.55 times in 2010, according to data from Moody’s Capital Markets Group. At Standard & Poor’s, the proportion has declined to 0.83 as of last week from 1 a year earlier.

The Federal Reserve has pumped more than $2.5 trillion into the financial system since markets froze in 2008, helping companies improve profitability by lowering their borrowing costs. Policy makers are considering curtailing $85 billion in monthly bond buying intended to prop up the economy as analysts surveyed by Bloomberg forecast earnings growth of 2.5 percent in the current quarter, the least in a year. Read more of this post

Brazil Burns With Bus Fares Double NYC: Chart of the Day

Brazil Burns With Bus Fares Double NYC: Chart of the Day

Brazil Bus

Residents of Sao Paulo and Rio de Janeiro devote a bigger share of their paychecks to mass transit than counterparts around the world even after winning a fight to revoke a 9-cent increase in bus fares.

The CHART OF THE DAY shows residents of Brazil’s two biggest cities must work an average 10 minutes to pay for a bus ticket, more than twice the time needed in Paris or New York. The comparison is based on the latest report by UBS AG on purchasing power in 72 cities. In Beijing and Mumbai, less than four minutes of work buys a ticket. Read more of this post

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