How Meeker’s ‘Internet Trends 2013′ Became the Most-Viral Deck on SlideShare

How Meeker’s ‘Internet Trends 2013 Became the Most-Viral Deck on SlideShare

By Ross Mayfield on June 17, 2013 | 3 Comments

Mary Meeker’s Internet Trends 2013 report became the most viral presentation on SlideShare: It got 1 million views in just four days. How and why did it spread so fast? And how can others replicate such success? We decided to take an in-depth look at the waves of traffic Meeker’s deck brought — when it got spikes, who picked it up, where it got shared. And we compared it to the waves of traffic we’ve seen with other viral hits on SlideShare. What we found: Meeker’s deck has more virality to come. Top presentations on SlideShare often have a second life, where a delayed wave of people find the deck via search and embed and share, making it viral once again.Viral Waves on SlideShare from Ross Mayfield

The above presentation looks at three examples of viral distribution. First is the Mary Meeker deck, which is unique in how much blog and press attention it gained from the moment it was delivered at the D11 Conference last month. Meeker’s slides have become an annual bellwether for the internet industry. This year it got 11 times the views her report last year fetched, with most technology press reporting on it and embedding the presentation. Second, is Netflix CEO Reed Hasting’s presentation on the company’s corporate Culture. Released in 2009, most of its views came from people searching and browsing on SlideShare. It is the 5th most popular presentation on SlideShare, with 4.5M views. Three years after its publication, Culture experienced a second wave of virality. It continued to gain search visits, but also was repeatedly embedded in blogs, and Netflix promoted the deck on its own site for recruiting purposes. With the second viral wave, its embed views are now twice that of views on the SlideShare site. The deck has been embedded in over 1755 sites on the web. Third, we have an example of a influential conference presentation. Sam Ramji originally presented on Darwin’s Finches, 20th Century Business, and APIs at the Web 2.0 Expo in 2010. It gained its initial views from SlideShare, a post by Sam, and a post that embedded the deck in ReadWriteWeb and some smaller blogs. Over time it prompted blog posts like this one in 2012. The second wave of virality for Sam’s deck came when the API startup space heated up two years later. Three acquisitions happened in eight days for over $450M, and the deck was referenced in posts like this one on TechCrunch. This second wave made it so embed views of the presentation are almost twice that of on-site views. Not everyone can post content as influential as these examples. But here are some tips for how you can make your SlideShare content a hit:

-Publish content that is cutting-edge, informative and insightful, or news-breaking

-Present it at a conference

-Embed it in your blog or company blog

-Promote it through your social networks or through your company’s social channels

-Email a link to it if the content could prompt the media to write about it and embed it. Also consider if your content could add something to a story that has already been posted

-Use good descriptive and unique language in your presentation, title, description and tags to aid search engines

-Use SlideShare Pro analytics to monitor the traffic you get and take advantage of a second wave of virality if it happens.

Now, go make your own viral waves!

Want to be more creative? Start keeping more boring hours

WANT TO BE MORE CREATIVE? START KEEPING MORE BORING HOURS

BY: JENNIFER MILLER

Stop burning the midnight oil, rock star. You’re better off and maybe more creative keeping unglamorous, 8-hours-of-sleep hours.

Edna St. Vincent Millay, who wrote that her “candle burns at both ends,” epitomized the image of the insomniac artist: a person so consumed with the creative act that she couldn’t be bothered to sleep. No wonder Millay’s friend Dorothy Thompson called her “a whimsical genius, sometimes…petulant and imperious…sometimes stormy, turbulent, and as unreckonable as the sea.” The more overtired we are, the more irritable. Read more of this post

China said it will start an investigation to ensure the accuracy of data filed by companies as part of efforts to improve the reliability of statistics in the world’s second-largest economy

China Starts Probe to Ensure Accuracy of Economic Data

China said it will start an investigation to ensure the accuracy of data filed by companies as part of efforts to improve the reliability of statistics in the world’s second-largest economy.

There is an urgent need to prevent fraud in data submission, National Bureau of Statistics head Ma Jiantang was cited by China Information News today as having said on June 24. Those found submitting inaccurate information for major statistics may be “severely punished,” the newspaper, published by the bureau, reported without citing anyone. Read more of this post

Why Are So Many College Graduates Driving Taxis?

Why Are So Many College Graduates Driving Taxis?

It’s a parent’s nightmare: shelling out big money for college, then seeing the graduate unable to land a job that requires high-level skills. This situation may be growing more common, unfortunately, because the demand for cognitive skills associated with higher education, after rising sharply until 2000, has since been in decline.

So concludes new research by economists Paul Beaudry and David Green of the University of British Columbia and Benjamin Sand of York University in Toronto. This reversal in demand has caused high-skilled workers to accept lower-level jobs, pushing lower-skilled people even further down the occupational ladder or out of work altogether. If the researchers are right (which is not yet clear), the consequences are huge and troubling — and not just for college grads and their parents. Read more of this post

Guru Networks Sell Social Investing to Copycat Traders

Guru Networks Sell Social Investing to Copycat Traders

Internet social networks that let users follow investments the way they track status updates on Facebook are attracting record interest, turning top performers into market stars for individual investors.

Accounts at Tel Aviv-based EToro, the largest social-investment network, have climbed to 2.85 million from 1.75 million in 2011. ZuluTrade in New York says users have more than tripled since 2011. About 17 percent of brokerages serving individuals offer the ability to copy other users’ trades, according to a survey of 254 firms compiled by Aite Group LLC between October 2012 and April 2013. Read more of this post

Ratings Ratio Worst Since 2009 as Profits Slow: Credit Markets

Ratings Ratio Worst Since 2009 as Profits Slow: Credit Markets

Corporate creditworthiness in the U.S. is deteriorating at the fastest pace since 2009 with earnings growth slowing as yields rise from record lows.

The ratio of upgrades to downgrades fell to 0.89 times in the first five months of the year after reaching a post-crisis high of 1.55 times in 2010, according to data from Moody’s Capital Markets Group. At Standard & Poor’s, the proportion has declined to 0.83 as of last week from 1 a year earlier.

The Federal Reserve has pumped more than $2.5 trillion into the financial system since markets froze in 2008, helping companies improve profitability by lowering their borrowing costs. Policy makers are considering curtailing $85 billion in monthly bond buying intended to prop up the economy as analysts surveyed by Bloomberg forecast earnings growth of 2.5 percent in the current quarter, the least in a year. Read more of this post

Brazil Burns With Bus Fares Double NYC: Chart of the Day

Brazil Burns With Bus Fares Double NYC: Chart of the Day

Brazil Bus

Residents of Sao Paulo and Rio de Janeiro devote a bigger share of their paychecks to mass transit than counterparts around the world even after winning a fight to revoke a 9-cent increase in bus fares.

The CHART OF THE DAY shows residents of Brazil’s two biggest cities must work an average 10 minutes to pay for a bus ticket, more than twice the time needed in Paris or New York. The comparison is based on the latest report by UBS AG on purchasing power in 72 cities. In Beijing and Mumbai, less than four minutes of work buys a ticket. Read more of this post

Chinese Banks Stop Lending Due To Liquidity Freeze

Chinese Banks Stop Lending Due To Liquidity Freeze

Tyler Durden on 06/26/2013 08:16 -0400

If one thought the schizophrenic lies out of Europe between 2010 and 2013 were bad enough (the bulk of which it now appears were orchestrated by Mario Draghi), here comes China, a country which already has a “credibility” issue so to say, which has no choice but to lie as blatantly as possible in order to preserve some semblance of stability. The reason: as first forecast here months ago, and as has subsequently materialized, the credit/liquidity collapse in the country that lives and breathes on credit creation (the bulk of which is created in the shadow banking system) is rippling through the banking sector and causing unprecedented fallout for a financial industry that is already starved for every marginal yuan (and in a Keynesian “credit=growth” world, the economic crush is just waiting beyond the next corner). Not unexpectedly following news that various retail and online banking services had been impaired in the early part of the week at China’s biggest banks, now Caixin reports that banks are simply shutting lending to both businesses and individuals.

Read more of this post

World’s Most Indebted Households Face Rate Pain: Nordic Credit

World’s Most Indebted Households Face Rate Pain: Nordic Credit

By Frances Schwartzkopff  Jun 26, 2013

Danish consumers, who owe banks more than three times their disposable incomes, are about to find out how sustainable that debt load is as interest rates rise.

Signals from the U.S. Federal Reserve that it’s preparing to scale back monetary stimulus have already sent mortgage costs higher as yields rise across global bond markets. The Nykredit Index of Denmark’s most traded mortgage bonds sank this week to its lowest in more than four months after investors sold assets once coveted for their haven status. Read more of this post

A Visit to Lantau’s Giant Buddha Restores Peace in Hong Kong

A Visit to Lantau’s Giant Buddha Restores Peace in Hong Kong

By Simon Marcus Gower on 3:19 pm June 24, 2013.

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A visit to Hong Kong generally involves experiencing intense activity. But Hong Kong is made up of dozens of islands. The largest of these, Lantau Island, is a rather more restful place and is home to a giant Buddha.

Lantau is a big island — it is nearly twice the size of Hong Kong Island. Yet with a population of fewer than 50,000 people Lantau feels practically deserted in comparison.

Hong Kong’s excellent network of trains has a connection from Central Hong Kong to Lantau’s Tung Chung Station. Nearby this station is a new shopping mall and a bus station, from which visitors can catch a bus to Po Lin monastery. Read more of this post

Quarterly fund statements could trigger another bond market sell-off; Lousy performance could mean more volatility, observers say; ‘that’s how these things get legs’

Quarterly fund statements could trigger another bond market sell-off

Lousy performance could mean more volatility, observers say; ‘that’s how these things get legs’

By Jeff Benjamin

Jun 25, 2013 @ 12:22 pm (Updated 4:11 pm) EST

Even if the recent volatility in the financial markets starts to calm down, the bond market could experience a second stage of selling as mutual fund investors start receiving their quarter-end statements and react with even more selling.

“What is scary here is the forces of mutual fund investors’ seeing their net asset values drop, and they are going to start dropping significantly,” said Dan Toboja, senior vice president of fixed income at Ziegler Capital Markets. Read more of this post

Why Did Chinese ATMs Stop Working?

Why Did Chinese ATMs Stop Working?

On Sunday morning, while China was taking a weekend breather from the financial fireworks caused by the government’s weeklong self-inflicted cash and credit crunch, customers of the Industrial and Commercial Bank of China, the world’s largest bank, woke to an unpleasant surprise: Their deposits were not available for withdrawal by ATM or teller (online or in-person).

The social-media reaction was swift, filled with exclamation points and lacking in confidence for ICBC, or the Chinese banking system as a whole. “I was just at ICBC to make a withdrawal and was told the system was undergoing an upgrade and withdrawals are temporarily unavailable,” tweeted a user in Shenyang on Sina Weibo, China’s leading social-media platform. “I called the service hot line, finally someone answered and said they don’t know the answer!!!!!!! ICBC: When can we withdraw money? Who can give a clear answer??????????????” Read more of this post

China steel firm goes bust as slowdown, supply glut bite; chairman of Jiangxi Steel sought to abscond with 200 million yuan after the company’s credit lines were suddenly cut off and the plant shut down

China steel firm goes bust as slowdown, supply glut bite

Wednesday, Jun 26, 2013

Reuters

BEIJING – A steel firm in the eastern Chinese province of Jiangxi has been declared insolvent and shut down after failing to pay its debts, adding to jitters in a sector struggling with overcapacity and weak prices, the China Business News reported on Wednesday.

China’s steel mills have been producing at near record rates in recent months despite a downturn in demand and a long decline in prices due to a massive supply glut. Industry experts have warned that closures are inevitable. Read more of this post

To Overcome Your Company’s Limits, Look to Symbiosis

To Overcome Your Company’s Limits, Look to Symbiosis

by Rafe Sagarin  |  12:00 PM June 25, 2013

No matter how nimble, innovative, or globally networked your organization or business is, it will run smack into the limits of its capabilities just by virtue of operating in today’s dynamic world. To push through these limits, you need to tap into a nearly bottomless force of adaptability known as symbiosis.

Symbiosis is a biological concept — roughly defined as a partnership between organisms — that has helped living creatures innovate and expand into new niches for billions of years. Symbiosis has allowed organisms to defend themselves from predators, to lure prey into their mouths, to produce energy from the sun, and to produce energy in places where the sun never shines, among other things. Every organism on Earth is engaged in many symbioses with other organisms. Read more of this post

Stanley Ross Eluded Nazi Bombs to Transform World Bond Markets

Stanley Ross Eluded Nazi Bombs to Transform World Bond Markets

As 11-year-old Stanley Ross huddled in a shelter on a North London public housing estate in the summer of 1942, a German bomb landed just feet away. It was a dud.

“There was a stick of eight bombs and ours was the fifth, and it landed just there,” he said, pointing to the adjacent table during a June 6 interview at London’s Savoy Grill. “Had it gone off I wouldn’t be here now. I’d have been vaporized.” Read more of this post

Henry Ford’s Great-Great Grandchildren Join the Family Business

June 25, 2013, 7:39 p.m. ET

Henry Ford’s Great-Great Grandchildren Join the Family Business

Founder’s Great-Great Grandchildren Join the Business; ‘There Are No Guarantees,’ Says Bill Ford Jr.

MIKE RAMSEY

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Henry Ford, left, and his son Edsel both worked for decades at Ford.

Ford family members are piling into the auto maker, with a record number now on the payroll even as some investors say the family’s control of voting shares is pressuring its market performance. Mike Ramsey reports.

Calvin Ford, 29, knew as a child where he would probably wind up working as an adult. But he took his time getting there. Read more of this post

Sir Howard Panter and Rosemary Squire show theatre can be profitable

June 25, 2013 4:18 pm

Together at every stage

By Emma Jacobs

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Best seats in the house: Sir Howard Panter and Rosemary Squire in one of their UK regional theatres

This month Sir Howard Panter received a knighthood in the Queen’s birthday honours for his services to theatre. His wife, Rosemary Squire, co-chief executive and co-founder of the Ambassador Theatre Group, which owns and runs theatres in London’s West End, the regions and one on Broadway, got nothing. Read more of this post

Embrace the inner slasher to thrive; We should abandon the concept of a job being permanent

June 25, 2013 4:12 pm

Embrace the slasher within to thrive

By Luke Johnson

We should abandon the concept of a job being permanent

Aslasher is not just a type of horror movie, but also a new category of entrepreneur. It describes someone with a portfolio career – a photographer/journalist perhaps, or a programmer/property developer. I believe it is the way ahead for this generation.

After all, most of us will need to work and earn for 50 years or so because of rising life expectancy and lack of pension provision. To pursue a single-track career for half a century risks boredom – which I think of as almost the greatest enemy. Moreover,technological change means many roles will become redundant – necessitating retraining in a new vocation anyway. Read more of this post

Burning land 40 times cheaper than using machines, says expert

Burning land 40 times cheaper than using machines, says expert

PETALING JAYA — Even though machines can significantly increase work efficiency, farmers in Indonesia still prefer the slash and burn method of clearing land, simply because it is cheaper to do so.

BY –

1 HOUR 27 MIN AGO

PETALING JAYA — Even though machines can significantly increase work efficiency, farmers in Indonesia still prefer the slash and burn method of clearing land, simply because it is cheaper to do so.

“The underlying factor is cost,” said Dr Helena Varkkey, environmental politics expert from the Department of International and Strategic Studies, Universiti Malaya.

Slash and burn, though crude and primitive, is 40 times cheaper than using machinery, which costs around US$200 (S$254.4). Read more of this post

Stop pretending it’s all a party: The social contract of working at a startup

Stop pretending it’s all a party: The social contract of working at a startup

BY SARAH LACY 
ON JUNE 25, 2013

Perhaps it’s because I’ve worked my whole career in media and startups. But I’m having a hard time getting super lathered up about Bloomberg’s takedown of what it is like to work at Fab.

Don’t hang your jacket on the back of a chair? Don’t use a certain font in emails?Those are friendly suggestions compared to having to walk into the Conde Nast building everyday. A friend who worked for a Conde Nast publication (and is thin, gorgeous, and always impeccably dressed) said walking into the cafeteria was worse than the most mean girls high school. The anxiety of getting sized up everyday in the elevator was a big reason she sought another job. Key words: Sought another job. Read more of this post

Warming oceans make parts of world ‘uninsurable’, say insurers

June 24, 2013 8:48 pm

Warming oceans make parts of world ‘uninsurable’, say insurers

By Alistair Gray and Pilita Clark in London

Insurers have issued a rare warning that the speed at which the oceans are warming is threatening their ability to sell affordable policies in a growing number of places around the world.

Parts of the UK and the US state of Florida were already facing “a risk environment that is uninsurable”, said the global insurance industry trade body, the Geneva Association. Read more of this post

“Every business needs to continue to transform itself and move into new markets,” says Marc Lautenbach, the first outside chief executive in Pitney’s 93-year history as the leading U.S. maker of postage meters is struggling to adapt its 20th century brand for the 21st century

June 25, 2013, 6:33 p.m. ET

Pitney Bowes Readies 21st Century Message

JOANN S. LUBLIN

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Pitney Bowes Inc. CEO Marc B. Lautenbach on leadership lessons gleaned over time and preventing burnout.

Pitney Bowes Inc., PBI +3.30% the leading U.S. maker of postage meters, is struggling to adapt its 20th century brand for the 21st century.

Amid weaker demand for mail—revenue for the mail and document-services company dropped 4.4% during the first quarter following a 4.3% decline for all of 2012—Pitney is consolidating its core business to reduce costs while expanding its digital-commerce operation. Those digital initiatives include a service that enables eBayEBAY +1.59% to calculate the cost of shipping packages overseas, location check-in software for Facebook FB +1.30% users and a credentials-verification service. Read more of this post

Marc Rich, the controversial billionaire founder of the company that went on to become commodities giant Glencore-Xstrata has died aged 78; Received Pardon in 2001 from Bill Clinton for tax evasion and illegal trading with Iran

June 26, 2013, 5:35 a.m. ET

Glencore Founder Marc Rich Dead

Rich Received Pardon in 2001 from Bill Clinton

By ALEX MACDONALD and JAMES HERRON

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LONDON—Marc Rich, the founder of the company that went on to become commodities giant Glencore-Xstrata GLEN.LN -2.12% PLC, has died aged 78.

“We are saddened to hear of the death of Marc. He was a friend and one of the great pioneers of the commodities trading industry,” the company’s Chief Executive Ivan Glasenberg said Wednesday. “Our deepest sympathies and condolences are with his family at this time.”

Switzerland’s Radio 1 reported that Mr. Rich died near Lucerne and would be buried in Tel Aviv, Israel. Read more of this post

Leadership vacuum hits Korean chaebol CJ stocks

2013-06-25 17:27

Leadership vacuum hits CJ stocks

By Kim Tae-jong
CJ Group and its affiliates face a leadership vacuum because Chairman Lee Jay-hyun is under investigation for allegedly creating massive secret funds and evading payment of taxes.
CJ Cheiljedang’s stocks fell by 3.89 percent to close at 247,000 won, while CJ E&M plunged by 6.41 percent to end at 32,850 won. In comparison, the benchmark KOSPI fell by 1.02 percent to close at 1,780.63 that day. Read more of this post

Vomiting Bug Vaccine Seen as Shot in the Arm for Cruises

Vomiting Bug Vaccine Seen as Shot in the Arm for Cruises

As a new strain of stomach flu leaves a trail of stomach-clenching illness from Sydney to San Diego, scientists are moving closer to thwarting it for good.

Early stage human studies on a vaccine against norovirus, the top source of gastroenteritis in the U.S., are set to finish this year. That would make work on the vaccine, developed by Takeda Pharmaceutical Co. (4502), the farthest along of several immunization candidates. A course of shots may confer lifelong protection against 95 percent of strains, said Rajeev Venkkaya, who heads the Japanese drugmaker’s vaccines unit. Read more of this post

Devendra Shah turned Parag Milk Foods into one of the most profitable dairy businesses. His secret: High-value milk products, especially cheese

How Parag Milk Foods Got it Right with Cheese

by Samar Srivastava | Jun 26, 2013

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Devendra Shah’s call to go for milk products has paid off for the company—75% of revenues come from cheese, flavoured yoghurt and ghee

Devendra Shah turned Parag Milk Foods into one of the most profitable dairy businesses. His secret: High-value milk products, especially cheese

In early 2008, a few months before the global economy went into a tailspin, Devendra Shah, the pudgy boss of Parag Milk Foods, took his boldest bet ever. In those days, India, which produces 127 million litres of milk a day, converted just 40 tonnes of that yearly flood into cheese, according to industry estimates. Most of this was made by Amul and sold to retail consumers.

Shah, who had set up his dairy 16 years ago in 1992 in Manchar, an hour’s drive from Pune, believed that India was on the cusp of a huge jump in cheese consumption. Now, this was before Indians had begun devouring pizzas faster than companies could serve them. Dominos had only 62 stores across India, a fraction of the 576 it has today. Other pizza chains, where they existed, were relatively smaller. Read more of this post

In Asia, Ancient Writing Collides With the Digital Age

In Asia, Ancient Writing Collides With the Digital Age

By Miwa Suzuki on 11:53 am June 26, 2013.
Tokyo, Japan. As a schoolboy, Akihiro Matsumura spent hundreds of hours learning the intricate Chinese characters that make up a part of written Japanese. Now, the graduate student can rely on his smartphone, tablet and laptop to remember them for him.

“Sometimes I don’t even bother to take notes in seminars. I just take out my tablet to shoot pictures of what instructors write on blackboards,” he told AFP. Read more of this post

Wine producers go hi-tech to outsmart fraudsters

Wine producers go hi-tech to outsmart fraudsters

BY SUZANNE MUSTACICH

AFP-JIJI

JUN 26, 2013

PARIS – Making sure a glass of wine is everything it promises on the label was once a relatively simple process: hold against the light, tilt and observe the shade, swirl a little and give it a good sniff.

But with the ever-increasing global consumption of wine now attracting the attention of fraudsters, wine drinkers are soon just as likely to be advised to whip out their smartphones. Read more of this post

Google Ventures Stresses Science of Deal, Not Art of the Deal

June 23, 2013

Google Ventures Stresses Science of Deal, Not Art of the Deal

By CLAIRE CAIN MILLER

SAN FRANCISCO — Here is how the venture capital game used to be played around here:

A friend calls a friend who knows a guy. A meeting is taken. Wine is drunk (at, say, Madera lounge in Menlo Park). A business plan? Sure, whatever. But how does it feel?

This is decidedly not how Google, that apotheosis of our data-driven economy, wants to approach the high-stakes business of investing in the next, well, Google. Unlike venture capitalists of old, the company’s rising V.C. arm focuses not on the art of the deal, but on the science of the deal. First, data is collected, collated, analyzed. Only then does the money start to flow. Read more of this post

Post-90s Chinese Grads Confront Nepotism

Post-90s Grads Confront Nepotism – Economic Observer Online

By Li Yu (李谕) and Wu Weiting (吴娓婷)
Issue 625, June 24, 2013
The majority of university students graduating this year were born in 1990 and 1991, meaning the “Post-90s Generation” is entering the real world. But this entrance hasn’t been a very welcoming one.

A record 6.99 million-strong graduating class paired with an economic slump has resulted in what’s been deemed the worst job-hunting season in history. As of the beginning of June, only 33 percent of these graduating seniors had signed employment contracts. Read more of this post

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