Adobe Acrobat at 20: Successes, Second Guesses and a Few Miscues
Published: June 05, 2013 in Knowledge@Wharton

Twenty years ago, on June 15, 1993, Adobe Systems officially introduced the Acrobat product suite and its underlying file format, the Portable Document Format (PDF).
It’s difficult now to recall how challenging it was to exchange electronic documents before then. Plain text files worked, but failed to capture the typography, graphics and design of printed documents. Sending someone a file from a specific software program — such as a Microsoft Word .doc file — required both parties to own the program and often, to make things work correctly, the same version of the program. Even then, the fonts could change, the text might reflow and the document would repaginate.
What was needed was a universal electronic document format. That sounds straightforward enough, but the problem was deceptively complex. The format would need to be able to represent any conceivable type of document content with various fonts, graphics, images and complex page layouts. It would need to be easily viewed on any computer platform: DOS, Windows, Macintosh, UNIX and, later, mobile devices from Palm, Compaq, Apple and others. And, perhaps most challenging, it would need to be easily created by a wide range of authoring tools — word processors, page layout programs, spreadsheets and architectural design software, to name a few. Read more of this post
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