Google Wallet Is Leaking Money; Google is having a hard time breaking into the $12.8 billion mobile-payment market, even with $300 million in acquisitions
June 7, 2013 Leave a comment
Google Wallet Is Leaking Money
By Mark Milian and Ari Levy on June 06, 2013
http://www.businessweek.com/articles/2013-06-06/google-wallet-is-leaking-money
Google Wallet (GOOG), the mobile software that allows Android users to pay for purchases online and in stores with their phones, has become a money pit. The company has dedicated hundreds of developers to Wallet and spent about $300 million to acquire digital payment startups to help develop the app. But consumers aren’t sold. Wallet has been downloaded fewer than 10 million times in the two years since its launch, according to Play, Google’s app store.
For Google, the goal wasn’t to generate fee revenue from the transactions, as banks, PayPal (EBAY), and other companies do. The idea was to collect data on consumer habits and target ads to them. Google pays such high fees to the credit-card companies it works with, though, that it loses money on every transaction, says Osama Bedier, who stepped down as head of Wallet on May 20 and will shortly leave the company. Read more of this post
