Apple Falls Below $400 Amid IPhone Slump, low morale causing employee departures.

Apple Falls Below $400 Amid IPhone Slump, Worker Exits

Apple Inc (AAPL). dipped below $400 for the first time since April as a glut of unsold iPhones prompted Jefferies & Co. to lower its target price, and Global Equities Research said low morale is causing employee departures.

Apple, the world’s most valuable technology company, fell 2.7 percent to $402.54 at the close in New York, after earlier dropping as low as $398.05. The shares have declined 24 percent this year, compared with a 10 percent gain in the Standard & Poor’s 500 Index.The stock has retreated 43 percent from a record high in September amid concern that Chief Executive Officer Tim Cook has taken too long to deliver a new breakthrough product to help make up for stiffer iPhone competition. Retailers and wireless carriers have twice the normal levels of iPhone inventory, indicating that Apple is selling fewer handsets than expected, said Peter Misek, an analyst at Jefferies.

Trip Chowdhry, an analyst at Global Equities, also said morale is low and more Apple workers are seeking jobs at companies such as Google Inc. and Facebook Inc (FB).

Apple is “a whipping boy of Wall Street right now,” Laszlo Birinyi Jr., the founder of Birinyi Associates Inc., said in an interview with Bloomberg Television last week.

In the second half of this year, Apple will build a maximum of 85 million iPhones, Misek wrote in a research report, less than his prior estimate for 110 million units. He rates the shares a hold and cut his target price to $405 from $420.

Google’s Gains

The stock slump is being felt by employees, Chowdhry said. Google’s shares, by contrast, have gained 23 percent this year.

“Recruiters are seeing more and more employees from Apple applying for jobs at Google, LinkedIn, Facebook and even Hewlett-Packard,” Chowdhry wrote in a research report.

Steve Dowling, a spokesman at Apple, declined to comment.

As of last week, Cook’s pay will be determined partially by Apple’s stock. In a change to his pay package, Apple’s board said on June 21 that about a third of the 1 million shares Cook was awarded when he succeeded Apple co-founder Steve Jobs in 2011 will now be determined by how the stock performs compared with other companies in the Standard & Poor’s 500 Index.

Other than a new MacBook Air laptop, Apple hasn’t had a new product go on sale since last year, leaving investors and customers awaiting the release of a new iPhone and iPad, which may arrive later this year. Apple’s profit fell for the first time in a decade in the most recent quarter, and analysts predict the slump will continue in the current period.

To contact the reporter on this story: Adam Satariano in San Francisco at asatariano1@bloomberg.net

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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