Why China lacks the romantic advantage; In the race to be the world’s dominant economy, Americans have at least one clear advantage over the Chinese. We are much better at branding; 94 per cent of Americans cannot name even a single brand from the world’s second-largest economy
June 6, 2013 Leave a comment
Why China lacks the romantic advantage
In the race to be the world’s dominant economy, Americans have at least one clear advantage over the Chinese. We are much better at branding.
6 HOURS 20 MIN AGO
In the race to be the world’s dominant economy, Americans have at least one clear advantage over the Chinese. We are much better at branding. United States companies have these eccentric failed novelists and personally difficult visionary founders who are fantastic at creating brands that consumers around the world flock to and will pay extra for. Chinese companies are terrible at this. Every few years, Chinese officials say they are going to start an initiative to create compelling brands, and the results are always disappointing. According to a recent survey by HD Trade services, 94 per cent of Americans cannot name even a single brand from the world’s second-largest economy. Whatever else they excel at, the Chinese have not been able to produce a style of capitalism that is culturally important, globally attractive and spiritually magnetic. Read more of this post













